I have a terrible secret to share.
Are you ready to hear it?
Brace yourselves. It’s ugly.
I work in digital marketing.
“But Suz,” I hear you saying, “what’s ugly about that?”
It’s not that I work in digital marketing. It’s that I’ve worked in digital marketing for years and have never bothered applying anything I do at my job to my books. Keyword research? Feh. Snappier back cover copy? Whatever. Tests? I can’t be bothered.
It was partially self-defense. I do all this stuff for my day job. I don’t necessarily want to bring it home with me. But during the last few weeks, when I finally dove into stuff like series maintenance, I started to see exactly the sort of problems we usually point out to our clients. No SEO keywords (!). Back cover copy, which I thought was kind of kitschy and entertaining at the time, was. not. working.
So that’s been my project over the last couple days. I dug out the old copywritin’ skillz and redid the back cover copy on the GNW series. Did some SEO research and selected some keywords for various search engines. And now, for my next trick, I’m going to try to get some wider distribution going.
Brace yourselves. New platforms are coming.
…provided I can figure them out.